These cookies allow us to: Make our website work as effectively and efficiently as possible. Enhance your browsing experience. Arrange content to match your preferred interests more quickly. Collect statistical information to provide us with information on how our customers use our website and our products.
We will collect information about how you use our website to: Remember how far you are in the online application form you are completing. Provide advertising that is more relevant to you when you are visiting our, or other, websites promoting our products for example via retargeting cookies. Track the effectiveness of our online and offline marketing campaigns.
Targeting / advertising cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see the same advert and help us measure the effectiveness of advertising campaigns. Doubleclick Dart Floodlight and media tags are used to collect information from visitors who have entered our website via display, search and pay per click advertising. We use the information to track behaviour from this channel through to sale so we can review and improve our online service. They are persistent for 30 days.
Apart from cookies we also use local storage and tags to help us enhance your browsing experience. Local storage is like a cookie, except the information collected by local storage is not sent to an internet server unless there is a specific reason for us to store the data collected (i.e. for analytics purposes). Like cookies, local storage is stored locally on your machine, within your browser like cookies, history, saved pages, etc. Local storage contains ‘name/value’ pairs (i.e. postcode / SL1 1JL, surname / ‘Smith’) and a web page can only access data stored locally within its domain. Tags are a small piece of code which is placed on our website and collects data. This code would only collect data on our website. A tag will not be stored on your browser; however, it may use a cookie which could be placed on your browser.